What my clients say

“I’ve had 133% increase in the number of sales in that last 26 days and my average $/sale has increased by 24%. My conversion rate has increased by 362% to a respectable 1.82% and the optimal version has a 2.3% conversion rate!”

Hi Jon,

You’ve been on my mind as my taguchi test winds down for the squeeze page. The sales page test is about 1/3 of the way completed. And I’ve got to tell you Jon, as we say over here in California – You ROCK Dude! The test results are – as Y’all say over there- smashing!Before your review, my optins were pathetic, at 1.16% and Sales conversion rates were even more depressing at 0.4% in a good month.

Taking all of your suggestions and testing all of the stuff you recommended testing has made a huge difference just in the testing period. I can’t wait to get the optimized versions out there!

Even the test, with it’s 18 versions of the changes you suggested, some with less than optimal percentages, blew away my previous opt in numbers at 8.41% overall and a rocking 14.02% for the optimal version.

That’s a blistering 1108% improvement for the optimal version. I’m now getting more opt-ins PER DAY than I was previously getting in an ENTIRE MONTH.

My list has grown over 250% in the 27 days since I began testing!

As I said, the changes you suggested for the sales letter are still being tested, but so far early results look equally Wonderful.

I’ve had 133% increase in the number of sales in that last 26 days and my average $/sale has increased by 24%. My conversion rate has increased by 362% to a respectable 1.82% and the optimal version has a 2.3% conversion rate.

Taguchi testing is a beautiful thing, but without your priceless feedback, I’d have had nothing worth testing.

You da man, Jon.

Thanks a ton (tonne?)

Renee Johnson de Morales

“Get him on your side NOW before he figures out he should be charging big, big money”

“I run my marketing like a military operation – I’ve no time for excuses or second best. Results are all that matter. So discovering nonconformist British copywriter Jon McCulloch was like taking a faceful of smelling salts. He’s sharp, perceptive, and works fast… and his copy leaps out of the page and hits you right between the eyes. It’s like James Bond with a typewriter. Listen – Jon’s aiming for the top, right up there with the ‘Big Names’. So get him on your side NOW before he figures out he should be charging big, big money.”

Scott Tucker, Winner Glazer-Kennedy Inner-Circle Marketer of the Year 2006.
www.MortgageMarketingGenius.com

“I know £5000 might not seem like a fortune to some of those bigger companies Jon has on board… but… if I can repeat those results week in week out, over the course of a year, then my revenue will be trebled!”

“I won’t bore you with a long string of meaningless superlatives like you see in many testimonials, which if anything detracts from what you are actually trying to say. Instead let me just tell you about one thing I’ve done since I’ve been in touch with Jon.

Towards the end of August I emailed a list of 50 schools, using the headline of ‘if I can’t show you at least 2 ways to save money on your phone system, I’ll give you £100 out of my own pocket’. OK not a huge amount, but nevertheless significant to many a school with a tight budget (this will be £1000 when I do a similar mail to private businesses later). Anyway the copy of the message directed the reader to register their interest at a website that I set up, a landing page if you like. Of the 50 emails sent 12 went and gave their details at the website, within a week I got meetings arranged with 7 of those and got business to value of about £5000 from 5 of the 7 with the other 2 still having some potential.

Now I know £5000 might not seem like a fortune to some of those bigger companies Jon has on board. Hell, some of them probably spend more than that in a week on their advertising, but here’s the point, if I can repeat those results week in week out, over the course of a year, then my revenue will be trebled. I would hazard a guess that even Jon’s biggest clients would be keen on any idea that could treble their revenue.

This has only been possible by listening to what Jon McCulloch has to say, taking it on board, and most of all DOING something with that advice. In my case the copy I came up with did not sound like what I would say normally, it seemed different, in your face, or as Jon would say, seemed out of my comfort zone. Then again, writing copy in my own way, as I did many times before I even knew copywriters existed, had achieved nine tenths of sod all in the past. So the proof, as they say, is in the pudding.

The best thing of all is that once results are achieved that are better than expected, it starts a momentum which then has to be kept going, and the enthusiasm, confidence and positive feeling that grows from achieving good results helps that momentum to gather pace. All this is down to the work of one guy… Jon McCulloch.

John Slater,
Astrel Communicatons Ltd
www.astrel.co.uk

“He AMAZED us by selling another $75,000+ of the SAME kit off just TWO emails!”

“We were referred to Jon way back in the Fall of 2006 by one of Dan Kennedy’s Platinum members.

Yet even so, I was skeptical. I mean, an Englishman across the other side of the ocean? Writing copy in the American market? And charging an arm and a leg (and even then the exchange rate was pretty horrendous… it squeezed us till it hurt!).

But… he came highly recommended, so I figured we’d give it a go.

And what can I say? The first thing he did for us was a killer sales letter — and it sold over $37,000 of our Marketing Excellence in a Box Kit to our (then) small in-house list of Infusion Users.

Not bad, eh? But he wasn’t done yet. After everyone ELSE was sure the market for the kit was ‘bottomed out’, he AMAZED us by selling another $75,000+ of the SAME kit off just TWO emails, using a little-known ’secret’ he’d discovered in a book from 1937… and was able to ‘tweak’ it to leverage the power of Infusion CRM (and it was a secret technique we then went on to use OURSELVES to give us a 560% increase in teleseminar registrants and a 378% increase in attendance!).

Look, I could go on for hours. Sales letters, emails, the promotion for the Momentum 2007 Event, and our flagship 37-day multi-media follow-up sequence… Jon’s applied his unique ‘midas touch’ to all of them.

I have no doubts at all – without Jon, Infusion would not have grown so big so fast. Yes, it helps we’ve got the only direct-marketing CRM in the world and it’s world-class software by any measure… but if we weren’t marketing it right… who’d know about it to buy it?

Bottom line: if you want the best, then Jon’s your man. I know he’s a hard man to get hold of nowadays, but if you can get him on your team, you’d be an idiot not to.

Here’s a prediction: in not too many years from now, the name Jon McCulloch will be breathed in the same reverent tones as the names of the other great copywriters, like Dan Kennedy, John Carlton and the king of them all, Gary Halbert.”

Clate Mask, President
Infusion Software, Inc
www.InfusionSoft.com

“An extra £528 in my pocket every time someone clicks the ‘BUY’ button!”

“I’m Neil Asher, and my company, New Insights is the premiere Life-Coach training company in the UK.

I paid Jon an arm and a leg to rewrite my marketing funnel for me – lead generation ad, sales letter, follow-up pieces… the works.

Wow… I wish I’d done it sooner! Literally overnight my £1,000,000 a year business has exploded, adding an extra HALF-MILLION to my bottom line! Jon’s stuff is selling the EXACT SAME product I was selling for £969 at a massive £1,497! That’s an extra £528 in my pocket every time someone clicks the ‘BUY’ button!

I tell you… I used to be sceptical about copywriters and their claims, but now I’ve seen proof.

My only regret is I didn’t do it SOONER. This is a complete turnkey system he’s given me, and it keeps ‘printing money’ for me, 24/7. It paid for itself within 26 days! The Return on Investment is INFINITE – it’s basically ‘FREE MONEY’.

Seriously, if you think you ‘can’t afford’ Jon’s fees, I can say only one thing to you: you can’t afford NOT to afford them.

Thanks Jon!”

Neil Asher,
Managing Director New Insights Life Coaching Ltd
www.life-coach-training.co.uk

“I have doctors reading the sales letter and follow-up stuff he did for me and signing up to my Discovery Day, paying the $2,000 deposit without so much as asking me a single question!”

“When I was referred to Jon I knew he was good… and I knew I was in a really tough spot because I needed some professional copy immediately. But I didn’t quite realize HOW good he was.

He dropped practically everything he was doing to dig me out of a hole – sure, he squeezed me till it hurt on the fee for doing it, but it was a price worth paying.

Because right now, I have doctors reading the sales letter and follow-up stuff he did for me and signing up to my Discovery Day, paying the $2,000 deposit without so much as asking me a single question.

And here’s how big a deal that is: they have to pay $2,000 for the privilege of coming all the way to Palm Springs, California, to spend a couple days with me while I explain to them my Cash Practice Success System. Then they have to apply and WAIT while I decide whether to accept them… and if I DO, it’s a minimum $24,000 investment ON THE SPOT with an ongoing $1,400 a month support fee. That’s a MINIMUM of a $40,800 investment in the first year – one heck of a ‘big ticket’ item.

And this is NOT a ‘churn and burn’ operation where I spring this on them by surprise – they ALL know BEFORE they get on the plane to come here that’s what they’ll have to invest if they want to join the program… they have to have the money all lined up and ready to go before they even get here!

And THAT’s the power of Jon’s copy – getting people on the easy side of the sale. He’s awesome – you MUST check him out before you even think about using any other copywriter”

Dr. Jeff Hockings, C.E.O.
Cash Practice Success System
www.CashPracticeSuccessSystem.com

“He literally saved my business
in ONE phone call!”

“We very recently had a client dump on us and it was real ‘balls to the wall’ time. I called Jon and he gave me one strategy – JUST ONE – that I used the VERY NEXT DAY to get us right out of the hole and back on our feet again.

I can’t possibly thank Jon enough. He literally saved my business – in ONE phone call. He is brilliant. Seriously: if you have a problem with your marketing you MUST speak to Jon. He can solve it. Period.”

Henry Bond, Anglian Events, www.anglianevents.co.uk

“Jon is a natural born copywriter, and the only guy I turn to when I want copy that truly sells!”

“Jon is a natural born copywriter, and the only guy I turn to when I want copy that truly sells. I’ve used a number of ‘celebrity copywriters’, and each time I have been charged an arm-and-a-leg for copy that couldn’t even beat my own controls, and I am not even a copywriter!

Finding Jon was like finding bags of gold under my bed. Here’s a guy who not only has his ‘own voice’, something truly rare in the field of copywriting, but also guarantees his work will outperform any of your existing controls… or you don’t pay him. I just couldn’t resist, and Jon’s work has proven itself right where it matters… in my bank balance!”

Rob Taylor, Megastep International, www.megastep.com

“When you get Jon to write your sales messages it’s like owning the rights to LEGALLY print money!”

“If you want maximum return on your marketing investment then the sales message has to be ABSOLUTELY top notch. When you get Jon to write your sales messages it’s like owning the rights to LEGALLY print money!”

Joe Gregory, co-author, “The Gorillas Want Bananas: The Lean Marketing Bible for Expert Businesses”, www.gorillaswantbananas.com

“A response rate of 15%!”

“We’ve been using Jon as our copywriter for a couple of years now and he never fails to deliver strong, bold, and persuasive copy on time every time. He writes in a powerful and compelling conversational tone that hits home right where we want it to – and gets us exactly the results we need.

We recently carried out a mailing campaign to our current client list which resulted on first mailing in a response rate of 15%. A rule of thumb for any business is ‘use the best copywriter you can afford’. I’d second this – using Jon is an investment of our time and money that pays off manyfold.”

Hayley Aylott, Financial Planning Matters